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Our discussion starts at the point where you are venturing in search of an SMS gateway for the sending of SMS (Short Message Service texts). This is something you could be doing either on your own initiative (the objective being to use the gateway in sending your own texts), or as part of a job assignment. Now, as you venture out in search of a SMS gateway, you will discover that there is actually a wide variety of gateways you can choose from. Yet, as a reasonable person, if you select one gateway over the others, you need reasons for opting to do so; which is why you need some criteria, through which you can consider and ultimately make a good choice of a gateway. We now venture to look at five considerations, which would make good criteria for the selection of a gateway. These are actually factors you have to take into consideration, when selecting an SMS gateway – to avoid making a choice you will end up regretting:

1. Reliability: you come to realize that when you send a text message through a given SMS-gateway, you effectively entrust the said gateway with the delivery of the SMS sms gateway. You also come to realize that there are actually some gateways that are so unreliable that sending texts through them is actually an act of faith (as the messages may end up being delivered or undelivered). Those are certainly not the types of gateways you need, hence the need for you to assess the various SMS-gateways you consider making use of carefully, with respect to their reliability. You may also consider checking their reviews in this respect, though it is also worth noting that there is no gateway which is a hundred percent reliable, meaning that each is bound to have some negative reviews. But those which seem to only have bitter negative reviews, and absolutely no positive reviews, may be worth avoiding.

2. Speed: there are other gateways which do, indeed, deliver texts send through them – but which take ages before doing so. Such a gateway would be undesirable, especially keeping in mind that by the very nature of their contents, some text messages need to be delivered promptly.

3. User-friendliness: there are some SMS-gateways which are so complex that it takes an Einstein to operate them properly. You certainly shouldn’t select one such gateway, especially if this gateway selection is something you are doing in your official capacity, and where some of the people who may be tasked with the sending of texts through it may be ‘laymen users.’

4. Cost: there are some gateways you can use for free, and then there are others that charge very substantial sums of money for their services. If you have to pay to use an SMS-gateway, ensure that you get good value for your money.

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